Poland is a dynamic country filled with proud and adventurous people, a rich history, and a diverse range of experiences suited to travelers with an array of interests and tastes. As a warm and welcoming destination, Poland deserved to have its cultural complexity and colorful essence highlighted and shared with prospective visitors.
In order to effectively promote Poland as a premier destination, Passion Passport created an integrated multimedia campaign that incorporated editorial, video, and photo content coupled with social media distribution across all of its channels. Overall, Passion Passport created one comprehensive location guide for Poland with in-depth articles on the country’s historical destinations, UNESCO sites, castles and palaces, and major cities while simultaneously providing readers with the inspiration, tools, and tips needed to plan a successful trip today. Over the course of four months, the campaign garnered over 4.5 million impressions.
I served as Producer and Photographer for the production. These videos are a culmination of 5 days on-location in Warsaw and Krakow, Poland.
Poland: Find Your Freedom
The Food & Cuisine of Poland
Photography for Polish Tourism Organization
