United Journey Campaign, 2019
At Passion Passport, we partnered with United Airlines to generate excitement around the #UnitedJourney campaign. The campaign was designed to highlight United’s unique ability to connect travelers with communities all over the world and support their mission to inspire adventure, celebrate discovery and support authentic stories.
In 2019, we launched a two part initiative that highlighted the adventures of five influencers (@fencer, @so.shauna - founder of @moodygrams, @curious2119, chefmarcmarrone and @hannahjesus) who traveled to various parts of the world while uniquely capturing their excursions. The second part of the program involved the launch of the United Journey Contest which grants 3 winners 1,000,000 United MileagePlus award miles. The goal was to inspire diverse travel adventures while positioning United as the catalyst for meaningful stories and global connections. This culminated in a comprehensive editorial, photo and video campaign.
Singapore with Chef Marc Marrone, Executive Chef of TAO Restauraunt Group (@chefmarcmarrone)
Iceland with Photographer Tim Landis (@curious2119)
United Journey: Contest Promotion
